Unleash the power of digital


Digital Marketing Fundamentals


With educators from:

About this event

You probably already know that digital marketing never has been more important than now. 

Still, most organizations lack the right skills needed to survive and stay on top. This means, you have to follow the most recent trends and practices - and have the skills to implement them.

This 1-day in-depth workshop consists of strategic insights, best practices and actionable digital knowledge. With the help of our digital marketing experts, you’ll learn how to unleash the power of digital without making the usual mistakes. Yacademy combines over 100 years of experience in digital marketing & digital transformation, so everything you’re going to learn is based on a track record of successful cases from our digital experts. 

What you will learn

As digital allows you to track performance of every single piece of the marketing & sales puzzle, we’ll dig deeper into the business side of digital marketing. You’ll learn how to define a digital strategy, implement, analyse and optimise campaigns to achieve better results and direct return on investment from your digital marketing efforts. 

  • Why and how to build a digital brand
  • What is digital marketing & how it relates to your business?
  • How to set the right digital KPIs and how to reach them?
  • Customer Journey & Funnel
  • How to create winning content that sells via storytelling
  • How to find the right audience and determining the unique persona(s) for your business
  • How to choose the right channels for your business and persona(s)
  • Measurement (reporting, analysis, insight generation & and optimization) 
  • Roadmap: bringing it together in a feasible implementation plan

On average, our attendees improve their skills by 62% from attending this event

  • Traditional marketers who want to explore the digital dimension of marketing 
  • Everyone who sees the need for investing in their skills towards a digital future. 

  • Business owners who want to strengthen their brand and generate online sales
  • Digital marketing enthusiasts who want to stay on top of the most recent marketing trends

Who should attend


Digital Marketing Fundamentals

8:00 - 9:00 AM: Registration and networking

9:00 - 9:20 AM : Introduction

9:20 - 10:00 AM : Digital Brand Building 

10:00 - 10:20 AM : Coffee Break

10:20 - 11:00 AM  : How does digital strategy relate to your business & what is it?

11:00 - 11:40 AM : How to set the right digital KPIs and link them to your business

11:40 - 1:30 PM : Lunch Break & Friday Prayers

1:30 - 2:15 PM : Creating winning content that sells via storytelling

2:15 - 3:15 PM : How to find the right audiences and determining personas for your business

3:15 - 3:45 PM : Coffee Break

3:45 - 4:30 PM : How to choose the right channels for your business and persona(s)

4:30 - 5:15 PM : Measurement (reporting, analysis, insight generation & and optimization)

5:15 - 6:00 PM : Roadmap: bringing it together in a feasible implementation plan

Your Educators


As Head of Performance Marketing at Ydigital Asia, Hendarmawan is in charge of planning, executing and optimizing online marketing campaigns for some of the biggest brands in Asia including Mattel, Celebrity Fitness, and Astra Toyota. Hendarmawan has great experience in digital marketing from the strategic level to hands-on experience in executing and optimizing through data.

Yudha Adi Marsongko,

Yudha has been in the digital marketing business for more than 7 years. 

As Head of Performance Marketing & now COO at Ydigital Asia for two years, Yudha is responsible for the online advertising and digital strategy for some of the biggest brands in the region such as LINE and Mattel. 

Arne Van Looveren,

CEO and Founder of Yacademy

Arne has held leading positions in digital agencies in Malaysia and Indonesia. He has several years of consulting experience with shaping client strategies and campaigns from scratch. Being an entrepreneur at heart, Arne also started several web-based projects in London and Antwerp before moving to Asia. 

Ibis Hotel, Slipi| State of the Art Venue

The workshop is held in the comfort of Hotel Ibis, Slipi, Jakarta. 

Ibis Hotel offers high-quality hotel and conference rooms globally. You can look forwards to learn in a state of the art venue in the heart of Jakarta.

Hotel Ibis, Slipi, Jakarta

Jl. Letjen. S. Parman Kav. 59, Slipi, Jakarta Barat 11066 - Indonesia

“I learned a lot - from the strategic to the very technical, and it can be implemented directly in our business. I gained many insights from experienced experts within the industry" 

Anissa Hudayah, Entrepreneur

Join Our Happy AlumnY!

Ydigital Asia is SEA’s leading digital consultancy with a strong focus on execution and measurement of profitable online marketing campaigns. Ydigital Asia was founded in 2014 and has since served brands like Mattel, Evian, and Indosat.


Start Learning

You can pay with the way you like just fill out the form, and we will direct you the payment page. 

If you have a discount code please use it here and on the payment page.

The workshop will be presented in Bahasa Indonesia



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