Unleash the power of digital

Ibis Slipi, Jakarta

Mobile Marketing

With educators from:

About this event

The digital landscape is changing. Indonesia alone now has more than 90 million internet users and that number is growing rapidly. Not only are people getting online, they are getting online predominantly on mobile phones.

For many companies, this poses a challenge and an opportunity at the same time.

This 1-day workshop covers mobile app analytics, from marketing to conversion and retention measurement and analysis. You will learn from industry experts on how to Manage marketing campaigns, engage the right audiences, optimize app store performance, and grow your business through smart mobile marketing campaigns.

What you will learn

  • How to market your app 
  • How to retain users 
  • How to integrate and use app analytics 
  • How to analyze app analytics data and what you should know (fx the fact that user behavior is different from desktop and mobile web behavior) 
  • How to measure app engagement and optimize user experience 
  • Why user retention means everything
  • What to think about before you start to market your app
  • How to design your app based on your customer
    Why you need to understand your customers before you do anything
  • How to reach your audience with an app
  • How to build an efficient mobile marketing strategy

"If you want to improve your skills with other digital enthusiasts, this workshop is for you"   

  • Anyone who wants to learn about mobile app optimization and user retention 
  • Everyone who sees the need for investing in their skills towards a digital future. 

  • App owners and designers – who wants to retain their users and increase engagement
  • Marketing executives – who wants to be aware of the challenges and opportunities they are facing

Who should attend

“Whether you are new in the industry or already a skilled offline marketer, this event is a great opportunity to expand your network and meet future business partners in a cool and relaxed environment”


8:00 - 9:00 AM: Registration and Networking

9:00 - 9:20 AM : Introduction

9:20 - 12:00 PM : Successful Content Creation for Social Media

12:00 - 1 PM : Lunch Break

1:00 - 4:00 PM  : Performance Marketing for Social Media Activation

4:00 - 4:30 PM : Q&A

Your Educators

Harris Mu,

Business Development Consultant (TBC)

As head of business development in South East Asia for TUNE, Mu is responsible for educating and raising awareness of the importance of mobile analytics. He has great experience in training and helping teams with data analytics.

Since March 2015 Mu has been Chairman of the Internet Marketing Association in Indonesia, and has a great knowledge of the Indonesian internet consumers 

Yudha Adi Marsongko, 

Digital Marketing Strategist(TBC)

Yudha has been in the marketing business for more than 7 years. 

As Head of Performance Marketing at Ydigital Asia for two years Yudha is responsible for the online advertising and digital strategy for some of the biggest brands in the region such as LINE and Mattel. 

Ibis Hotel, Slipi| State of the Art Venue

The workshop is held in the comfort of Hotel Ibis, Slipi, Jakarta.
Ibis Hotel offers high-quality hotel and conference rooms globally. You can look forwards to learn in a state of the art venue in the heart of Jakarta.

Hotel Ibis, Slipi, Jakarta

Jl. Letjen. S. Parman Kav. 59, Slipi, Jakarta Barat 11066 - Indonesia

“I learned a lot - from the strategic to the very technical, and it can be implemented directly in our business. I gained many insights from experienced experts within the industry" 

Anissa Hudayah, Entrepreneur

Ydigital Asia(TBC) is SEA’s leading digital consultancy with a strong focus on execution and measurement of profitable online marketing campaigns. Ydigital Asia was founded in 2014 and has since served brands like Mattel, Evian, and Indosat.

TUNE(TBC) delivers the most complete set of products for marketers to drive superior results in mobile and beyond. Manage marketing campaigns, engage the right audiences, optimize app store performance, and grow your business with the partners and channels that make it possible.


Start Learning

You can pay with the way you like just fill out the form, and we will direct you to the payment page. 

If you have a discount code please use it here and on the payment page.

The workshop will be presented in English and Bahasa Indonesia


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